Redefining the
limits of excellence

new 2024

Branding, Webflow, Outseta & Calendly:
Thera's Revolutionary IV Service for Athletes

Founded to revolutionise athletic performance, Thera specialises in IV subscription services tailored for athletes who are serious about reaching new heights. Focused on delivering custom nutrition solutions, Thera ensures that every athlete receives the precise nutrients they need to excel. In 2023, Thera entrusted us with the mission to create a comprehensive brand identity that reflects their commitment to innovation and excellence in the sports nutrition industry.

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Client Name:
Thera IV
Project Date:
2023
Industry:
Sport Nutrition
  • Webflow
  • Branding
  • Content Strategy
  • Digital Design
  • 3D Visuals
  • Outseta
  • Zapier
  • Social

Creating the Thera Brand

At wat.studio, we thrive on crafting brands that resonate and inspire. Thera is a testament to this, where we handled everything from the name to the strategy, 3D visuals, website, and even the seeding boxes. Dive into how we turned an idea into a powerhouse brand for athletes.

Naming the Future of Performance

Thera - More than a name, it’s a narrative. Inspired by the Greek island known for its history of healing and transformation, Thera encapsulates strength, resilience, and rejuvenation. A name that perfectly aligns with our client’s vision of empowering athletes.

Visuals that Speak Volumes

Our design ethos? Bold, sleek, and cutting-edge. The Thera logo and icon blend the "T" and "R" into a symbol that’s powerful and versatile. Every visual element, from typography to color, was meticulously chosen to reflect high performance and relentless pursuit.

Pushing the boundries of the Webflow platform

The Thera website was built using Webflow and a suite of no-code tools, ensuring both flexibility and robust functionality. We developed over 10 custom page templates, creating a tailored CMS and blog structure to support dynamic content. With client management features seamlessly integrated, we made it easy for users to navigate and manage their subscriptions. The result is a user-friendly, intuitive experience that aligns perfectly with Thera’s brand vision and athlete-focused ethos. Key features include:

Subscription Management:

Leveraging Outseta, we implemented a subscription model for IV drips, allowing users to easily sign up and manage their subscriptions.

Integration with IV Providers:

Using Zapier, we connected the subscription software with a third-party IV provider, ensuring schedules were always up-to-date and synchronized.

Appointment Scheduling:

Clients can book and manage their appointments effortlessly through Calendly, integrated directly into the site for convenience.

User Experience & Animation:

Clean design, intuitive navigation, and engaging content ensure users quickly find what they need. Custom animations enhance the aesthetic, adding a dynamic and visually appealing element to the Thera brand.

Unboxing Excellence

Seeding boxes are more than just packages; they’re an introduction to the Thera experience. Designed to impress at first sight, these boxes embody Thera’s commitment to excellence. Inside, athletes find performance-enhancing tools, presented with the precision they demand.

Messaging that Motivates

Our tiered messaging strategy ensures we connect with athletes at every level. From the elite to the aspiring, our language is motivational and aspirational, emphasizing the relentless pursuit of excellence. Thera’s voice is confident and inspiring, just like its audience.

Social Media Strategy

Our social media strategy for Thera focuses on simplicity and brand coherence. Posts are clean and motivational, and the grid is meticulously organized to maintain a cohesive look.

Inspiring Content

Our stories offer an authentic glimpse into the Thera journey, creating a space that drives athletes to push their limits. It's all about connecting with our audience and inspiring them to achieve more.

Have A Project In Mind? Let's Work Together

The best way to get in touch with me is via Whatsapp, I can answer any early questions you have, or simply talk you though any issues you're facing, alternatively you can drop me an email.